How Brand Building Will Ensure The Success Of Your Business
When you think of brand building, what is the first thing that comes to your mind? You probably think brand building is about acquiring customers using online ads, posters, flyers and search listings. The general idea is to create a compelling reason for a company to buy your products and services. The fact is that marketing is not just about spending budgets on advertisements for different channels. Marketing is about the creation of a perception about the product in the mind of a customer. This perception is the ‘Brand’. What is brand building? In a competitive world, meeting the customer’s needs
Read moreSigns You Are Meant To Start A Business
Are you planning on starting your own business? You’re not alone. India has always been a country of entrepreneurs. From making ‘jugaad’ motorbikes to opening large paan stalls next to offices, Indians are an innovative bunch. Starting your own business in India has never been easier due to the plethora of schemes launched by the government. So if you’re feeling stuck in your job or have a great business idea, there is no better time to get started. Signs you should start a business: 1. You understand the local market and have identified a need for a product. 2. You
Read more4 Of The Best Movies About Business
“Picture abhi baanki hai mere dost’, this filmy line can be applicable to most of the ‘movies about business’. These movies remind businessmen about the tough times when orders did not arrive or suppliers did not send goods. If you’re a small businessman you will probably remember the times when Working Capital was low or critical machinery had stopped functioning. In such times, the hope for better days is what pushes any businessman forward. These movies about business can teach us how to march through tough times if we choose to receive the lessons. Here’s a list of movies
Read moreHow The Rise Of The Fintech Sector Is Making Credit Accessible?
Small Businesses play an important role in the growth of the Industrial and Services Sectors in India. Small Businesses contribute significantly to employment generation, balanced development and export promotion which are essential for achieving growth of the Country. In spite of Small Businesses playing an important role in the growth of economy/job creation, they still have difficulty securing proper financing from banks. Banks are reluctant to extend loans to the small businesses and look for proper documentation, financial history and collateral before sanctioning any loan. There are more than 55 MN SMEs and small businesses in India. However, there is
Read moreRead This If You Are Tired Of High Overhead Expenses
“Reduce overhead expenses to increase your profit.” This is the mantra of profitability according to business experts. You can explain the logic in a very simple way. Profit = Income – Expenses The best way to increase your profit is Increase income Reduce expenses The concept of expenses: Expenses are inevitable for business. There are normally two kinds of expenses, fixed expenses, and variable expenses. You will not be able to reduce the fixed expenses. Hence, the best way to increase your profits is to reduce your variable expenses. These variable expenses are also known as overhead expenses in accounting parlance.
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